{"id":12195,"date":"2025-11-02T13:03:29","date_gmt":"2025-11-02T11:03:29","guid":{"rendered":"https:\/\/shorouknet.sha.edu.eg\/?p=12195"},"modified":"2025-11-02T13:03:30","modified_gmt":"2025-11-02T11:03:30","slug":"%d9%82%d8%b3%d9%85-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%88%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d8%a8%d8%a5%d8%b9%d9%84%d8%a7%d9%85-%d8%a7","status":"publish","type":"post","link":"https:\/\/shorouknet.sha.edu.eg\/?p=12195","title":{"rendered":"\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0634\u0631\u0648\u0642 \u064a\u0646\u0638\u0645 \u0648\u0631\u0634\u0629 \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 &#8220;Media Buying Workshop&#8221; \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0644\u0644\u0637\u0644\u0627\u0628"},"content":{"rendered":"<h1 data-start=\"0\" data-end=\"163\"><br data-start=\"138\" data-end=\"141\" \/><strong data-start=\"141\" data-end=\"161\">\u0643\u062a\u0628\u2013 \u0645\u062d\u0645\u062f \u0645\u0646\u0635\u0648\u0631:<\/strong><\/h1>\n<p data-start=\"0\" data-end=\"163\">\n<p data-start=\"165\" data-end=\"493\">\u0641\u064a \u0625\u0637\u0627\u0631 \u062d\u0631\u0635 <strong data-start=\"177\" data-end=\"256\">\u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0627\u0644\u0645\u0639\u0647\u062f \u0627\u0644\u062f\u0648\u0644\u064a \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0645 \u0628\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0634\u0631\u0648\u0642<\/strong> \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0637\u0644\u0627\u0628\u0647 \u0648\u0631\u0628\u0637\u0647\u0645 \u0628\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644\u060c \u0646\u0638\u0645 \u0627\u0644\u0642\u0633\u0645 <strong data-start=\"328\" data-end=\"355\">\u0648\u0631\u0634\u0629 \u0639\u0645\u0644 \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0645\u062a\u062e\u0635\u0635\u0629<\/strong> \u0628\u0639\u0646\u0648\u0627\u0646 <em data-start=\"363\" data-end=\"388\">&#8220;Media Buying Workshop&#8221;<\/em>\u060c \u0648\u0630\u0644\u0643 \u064a\u0648\u0645 \u0627\u0644\u062b\u0644\u0627\u062b\u0627\u0621 \u0627\u0644\u0645\u0648\u0627\u0641\u0642 <strong data-start=\"416\" data-end=\"434\">28 \u0623\u0643\u062a\u0648\u0628\u0631 2025<\/strong> \u0641\u064a \u0645\u062f\u0631\u062c (6) \u0628\u0627\u0644\u0645\u0639\u0647\u062f\u060c \u0641\u064a \u062a\u0645\u0627\u0645 \u0627\u0644\u0633\u0627\u0639\u0629 \u0627\u0644\u062d\u0627\u062f\u064a\u0629 \u0639\u0634\u0631\u0629 \u0635\u0628\u0627\u062d\u064b\u0627.<\/p>\n<p data-start=\"495\" data-end=\"776\">\u062c\u0627\u0621\u062a \u0627\u0644\u0648\u0631\u0634\u0629 \u0628\u062a\u0646\u0638\u064a\u0645 <strong data-start=\"514\" data-end=\"556\">\u0644\u062c\u0646\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0628\u0627\u0644\u0642\u0633\u0645<\/strong>\u060c \u0648\u0647\u062f\u0641\u062a \u0625\u0644\u0649 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0637\u0644\u0627\u0628 \u0628\u0623\u0633\u0627\u0633\u064a\u0627\u062a <strong data-start=\"590\" data-end=\"666\">\u062a\u0634\u063a\u064a\u0644 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a Meta (\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645)<\/strong>\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0646\u062a\u0627\u0626\u062c\u0647\u0627\u060c \u0648\u0637\u0631\u0642 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 <strong data-start=\"745\" data-end=\"773\">\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/strong>.<\/p>\n<p data-start=\"778\" data-end=\"938\">\u062a\u0636\u0645\u0646\u062a \u0627\u0644\u0648\u0631\u0634\u0629 <strong data-start=\"791\" data-end=\"838\">\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0646\u0645\u0627\u0630\u062c \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a<\/strong>\u060c \u0623\u062a\u0627\u062d\u062a \u0644\u0644\u0637\u0644\u0627\u0628 \u0641\u0631\u0635\u0629 \u0645\u062d\u0627\u0643\u0627\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0641\u064a \u0645\u062c\u0627\u0644 <strong data-start=\"894\" data-end=\"935\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/strong>.<\/p>\n<p data-start=\"940\" data-end=\"969\">\u0634\u0627\u0631\u0643 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0648\u0631\u0634\u0629 \u0643\u0644 \u0645\u0646:<\/p>\n<ul data-start=\"970\" data-end=\"1288\">\n<li data-start=\"970\" data-end=\"1126\">\n<p data-start=\"972\" data-end=\"1126\"><strong data-start=\"972\" data-end=\"993\">\u0623\u0634\u0631\u0641 \u0623\u062d\u0645\u062f<\/strong>: \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a Meta\u060c TikTok\u060c LinkedIn\u060c \u0648Snapchat\u060c \u0648\u0644\u0647 \u062e\u0628\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n<\/li>\n<li data-start=\"1127\" data-end=\"1288\">\n<p data-start=\"1129\" data-end=\"1288\"><strong data-start=\"1129\" data-end=\"1149\">\u0639\u0645\u0631 \u0623\u062d\u0645\u062f<\/strong>: \u0645\u0624\u0633\u0633 \u0648\u0643\u0627\u0644\u0629 <em data-start=\"1162\" data-end=\"1173\">Bulls Eye<\/em>\u060c \u0648\u0623\u062d\u062f \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 <em data-start=\"1204\" data-end=\"1218\">Media Buying<\/em> \u0641\u064a \u0645\u0635\u0631\u060c \u0648\u0633\u0628\u0642 \u0623\u0646 \u062f\u0631\u0628 \u0623\u0643\u062b\u0631 \u0645\u0646 <strong data-start=\"1247\" data-end=\"1260\">1000 \u0637\u0627\u0644\u0628<\/strong> \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1290\" data-end=\"1345\">\u0648\u0623\u0642\u064a\u0645\u062a \u0627\u0644\u0648\u0631\u0634\u0629 \u062a\u062d\u062a \u0627\u0644\u0625\u0634\u0631\u0627\u0641 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0643\u0644 \u0645\u0646:<\/p>\n<ul data-start=\"1346\" data-end=\"1549\">\n<li data-start=\"1346\" data-end=\"1405\">\n<p data-start=\"1348\" data-end=\"1405\"><strong data-start=\"1348\" data-end=\"1367\">\u062f \u0631\u0634\u0627 \u062d\u062c\u0627\u0632\u064a<\/strong>\u060c \u0631\u0626\u064a\u0633 \u0642\u0633\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<\/li>\n<li data-start=\"1406\" data-end=\"1484\">\n<p data-start=\"1408\" data-end=\"1484\"><strong data-start=\"1408\" data-end=\"1428\">\u062f \u0647\u0646\u0627\u0621 \u0639\u0643\u0627\u0634\u0629<\/strong>\u060c \u0645\u0646\u0633\u0642 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0631\u0626\u064a\u0633 \u0644\u062c\u0646\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"1485\" data-end=\"1549\">\n<p data-start=\"1487\" data-end=\"1549\"><strong data-start=\"1487\" data-end=\"1509\">\u0627\u0644\u0645\u0639\u064a\u062f\u0629 \u0634\u0631\u0648\u0642 \u0631\u0641\u0627\u0639\u064a<\/strong>\u060c \u0639\u0636\u0648 \u0644\u062c\u0646\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1551\" data-end=\"1826\">\u0648\u0623\u0643\u062f\u062a <strong data-start=\"1557\" data-end=\"1579\">\u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0629 \u0631\u0634\u0627 \u062d\u062c\u0627\u0632\u064a<\/strong>\u060c \u0631\u0626\u064a\u0633 \u0627\u0644\u0642\u0633\u0645\u060c \u0623\u0646 \u062a\u0646\u0638\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0648\u0631\u0634\u0629 \u064a\u0623\u062a\u064a \u0636\u0645\u0646 \u062e\u0637\u0629 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0637\u0644\u0627\u0628 \u0628\u0645\u0647\u0627\u0631\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0645\u0634\u062f\u062f\u0629 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 <strong data-start=\"1718\" data-end=\"1756\">\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a<\/strong> \u0647\u0648 \u0645\u0627 \u064a\u0645\u064a\u0632 \u062e\u0631\u064a\u062c\u064a \u0627\u0644\u0642\u0633\u0645 \u0648\u064a\u062f\u0639\u0645 \u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0642\u0648\u0629 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<p data-start=\"1828\" data-end=\"2183\">\u0645\u0646 \u062c\u0627\u0646\u0628\u0647\u0627\u060c \u0623\u0648\u0636\u062d\u062a <strong data-start=\"1845\" data-end=\"1868\">\u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0629 \u0647\u0646\u0627\u0621 \u0639\u0643\u0627\u0634\u0629<\/strong>\u060c \u0631\u0626\u064a\u0633 \u0644\u062c\u0646\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629\u060c \u0623\u0646 \u0627\u0644\u0644\u062c\u0646\u0629 \u062a\u0648\u0644\u064a \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u062e\u0627\u0635\u064b\u0627 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0639\u0645\u0644\u064a \u0627\u0644\u0645\u0643\u062b\u0641 \u0627\u0644\u0630\u064a \u064a\u0643\u0633\u0631 \u0627\u0644\u062d\u0627\u062c\u0632 \u0628\u064a\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u0629\u060c \u0645\u0624\u0643\u062f\u0629 \u0623\u0646 \u0648\u0631\u0634 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0645\u062b\u0644 <em data-start=\"2047\" data-end=\"2072\">&#8220;Media Buying Workshop&#8221;<\/em> \u062a\u0645\u062b\u0644 \u062e\u0637\u0648\u0629 \u062c\u0648\u0647\u0631\u064a\u0629 \u0646\u062d\u0648 \u062a\u062e\u0631\u064a\u062c \u062c\u064a\u0644 \u0645\u0646 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0627\u0644\u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<p data-start=\"1828\" data-end=\"2183\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12196\" src=\"http:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3.jpg\" alt=\"\" width=\"1600\" height=\"1066\" srcset=\"https:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3.jpg 1600w, https:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3-300x200.jpg 300w, https:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3-1024x682.jpg 1024w, https:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3-768x512.jpg 768w, https:\/\/shorouknet.sha.edu.eg\/wp-content\/uploads\/2025\/11\/7bb28482-626a-4350-be72-e25b9e7bddb3-1536x1023.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12197\" 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